About Us
The story of Kitsch began with a simple idea centered around everyday essentials. In the early days, the focus was on creating practical items people use regularly, such as hair accessories that help manage, style, or simply keep hair out of the way during busy routines. What started in 2010 as a modest concept, written out in a brief and straightforward plan, gradually evolved into a growing brand. Despite its expansion, the core philosophy has remained consistent: to design beauty solutions that combine quality, accessibility, and a mindful approach to sustainability. From humble beginnings selling products door-to-door, the brand has grown into an international presence, now reaching thousands of retail locations across dozens of countries.
As a company founded and led by a woman, Kitsch reflects a spirit of determination, optimism, and persistence. The foundation of the brand is rooted in the belief that dedication and self-confidence can turn small beginnings into meaningful success. Life is filled with constant movement and change, and the brand aims to provide simple, reliable products that help people feel prepared and confident throughout their day. These items are designed not only to serve a functional purpose but also to bring a sense of enjoyment and individuality, all while being created with consideration for environmental impact.
A central idea within the brand is the concept of small daily moments that allow for a pause or reset. These moments, whether they occur in the morning, during a busy afternoon, or at the end of the day, offer an opportunity to refocus and take care of oneself in simple ways. Each product is developed with these experiences in mind, supporting people from all walks of life, regardless of hair type, personal style, or budget. The intention is to create items that seamlessly fit into daily routines while enhancing comfort and confidence.
The brand’s mission extends beyond products, aiming to build a sense of support and encouragement for its community. By offering accessible beauty solutions, it seeks to empower individuals to take care of themselves and approach each day with confidence. This commitment to inclusivity and practicality has played a key role in shaping its identity and continued growth.
The founder’s journey reflects the same values that define the brand. Coming from a small town in Wisconsin, she moved to Los Angeles with the goal of creating something meaningful rather than pursuing traditional expectations. With limited resources but strong determination, she began crafting handmade hair accessories and reaching out directly to potential customers. Starting at a young age, she built the foundation of the business through persistence, learning along the way how to navigate the challenges of entrepreneurship.
Her approach was guided by a close understanding of what everyday consumers truly wanted. By focusing on practical needs and elevating them through thoughtful design and sustainable practices, she was able to develop products that resonated with a wide audience. Over time, the business expanded steadily, maintaining a balance between growth and its original purpose.
Today, the brand continues to evolve while staying connected to its community. Its products are widely available through major retailers, and its founder is recognized for her contributions to the beauty industry. Even with this success, the focus remains on innovation, sustainability, and creating better versions of the everyday items people rely on. Through continuous learning and adaptation, the company aims to provide beauty solutions that are both meaningful and accessible, supporting individuals in their daily lives with products designed to be used again and again.